By Rahul Bhagat
Meta will let businesses purchase a blue check for exclusive features and support through its expanded paid verification program.
CEO Mark Zuckerberg announced this expansion, following Meta Verified for creators, offering a $12 monthly subscription for a blue check and premium features.
Businesses can now buy verification on Facebook or Instagram for $22/month or $35 for both platforms, costing more than creator pricing.
Verified businesses get account security features, troubleshooting support, and improved visibility in search results on Facebook and Instagram.
WhatsApp businesses can make discoverable landing pages and enable multiple employees to engage with customers.
To qualify for Meta Verification, businesses must meet specific activity and security criteria, with applicants proving their affiliation.