By Rahul Bhagat 30.06.2023
Microsoft has introduced AI-powered shopping tools for Bing and Edge, including buying guides and review summaries to enhance the shopping experience.
Bing's GPT-powered AI capabilities will generate buying guides that aggregate products, provide specifications for comparison, and suggest where to buy them.
Including AI-generated buying guides may disrupt existing sites specializing in such content, potentially impacting legitimate editorial operations.
Microsoft has launched the buying guides feature in Bing for the United States, with a worldwide rollout planned for buying guides in Edge.
Worldwide availability of AI-generated review summaries in Bing Chat, providing concise overviews of online product reviews in Edge.
Microsoft's Price Match tool enables users to request price matches from participating retailers, even after a drop, with more retailers to come.