Twitter ‘Blue for Business’ Announced to help identify brands and their employees
By: Yusuf Balogun
Blue for Business is a subscription geared toward companies that want to verify and distinguish themselves on Twitter
With Blue for Business, Twitter users can now show which individual accounts are affiliated with their brand
Image credit: @evanstnlyjones/Twitter
Twitter ‘Blue for Businesswill let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.
Image credit: @esthercrawford/Twitter
"We're launching the pilot of Blue for Businessso beginning today you'll start seeing company badges on select profiles."
Esther Crawford, Twitter's director of product management
"We'll soon be expanding the program and look forward to having more businesses added in the new year!" she added.