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Western Digital Launches WD Blue SN570 NVMe SSD for Content Creators

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On Monday, storage solutions major Western Digital (WD) launched a new consumer solid-state drive (SSD) product, ‘WD Blue SN570 NVMe,’ for the growing community of creators worldwide.

The WD Blue SN570 NVMe SSD is now available for purchase from select IT retail along with Amazon. in at a starting price of Rs 3899 and comes with a 5-year limited warranty.

“At the heart of Western Digital lies innovation, and we are very excited to add this device to the house of WD’s diverse SSD portfolio. Especially designed for content creators, this powerful new internal drive delivers up to 5X the speed of our best SATA SSDs, so creators can let their imagination flow and worry less about PC lag or load times,” said Khalid Wani, Senior Director – Sales, India, Western Digital said in a statement.

The company claims that the new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

To keep creators inspired, each new WD Blue SN570 NVMe SSD purchase comes with a one-month membership to Adobe Creative Cloud, offering access to some of the best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, and InDesign.

Meanwhile, a report said on Thursday, WD was the top scorer in the overall Internal SSD market in the second quarter of 2021.

According to CyberMedia Research (CMR), the Indian Consumer Internal SSD market (SATA & PCIe/NVMe) shipments witnessed a 15 percent decline when compared to the first quarter. On a year-over-year (YoY) basis, the overall market registered a significant 317 percent growth.

In the overall India Consumer Internal SSD market, WD captured 14 percent market share followed by Crucial capturing 11 percent, and Kingston, at third, with 9 percent share.


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