Anyone who wants to develop their social media presence is probably already on TikTok. This platform used to be the new kid on the block, but now it’s an established presence along with social media sites like Meta (formerly Facebook) and Instagram.
The question is, how do you get ahead on a platform where everyone else is trying to get ahead too? Fortunately, there are some tried-and-true ways to grow your following and boost your profile. Whether you’re trying to bring new clients to your business, or working on building your personal brand, these tips can help anyone who’s hoping to make it big on TikTok.
Some methods are easy; for instance, you can purchase followers on TikTok from TikCeleb. This makes you look like a more established, popular content creator, which will encourage potential fans to follow your page. Other methods take a bit more work, like finding sponsorships or setting up collaborations. However, you’ll be glad you put in the time and effort once you start seeing the results of all your hard work.
Table of Contents
#1: Make the algorithm happy
Have you ever wondered why some videos go viral, while others barely get any views? For a lot of successful social media content, the number of views is dependent on the algorithm. If a TikTok video gets put on the For You Pages of thousands or millions of users, it’s bound to be successful. If it doesn’t get shown to many people at all, it’ll probably be dead in the water.
So what can you do to increase the chances of your content getting seen? Well, there are a few different ways to encourage the TikTok algorithm to look kindly on your content.
#2 : Use trending hashtags
Hashtags are a great way to bring attention to a TikTok video, especially if they’re trending. Just make sure your content is related to the trending hashtags. For example, if you add a trending hashtag about motorcycles to a cooking tutorial video, the extra people who come to your video thanks to the hashtag won’t be likely to follow you. In fact, they probably won’t even stick around to finish the video!
To figure out which hashtags are trending, check out other users in the same niche for inspiration. Or, simply type “#” in the caption field, and see which hashtags pop up first – the ones at the top are the most popular choices.
#3 : Incorporate trending songs and sounds
Much of TikTok’s content is focused on lip-syncing to popular songs or sounds. They’re sourced from pop stars, videos that went viral 10 years ago, or even from other TikToks. The algorithm loves it when creators use trending sounds, which is partly why so many of them become massively popular on the platform – as soon as people see that a specific audio is getting attention, they immediately hop on the trend.
Once again, make sure you stick to trends within your niche; otherwise, you won’t even have a niche! To find trending songs or sounds, take a look at the Discover tab, or follow some of the suggestions that TikTok supplies when you’re making new content.
#4 : Stitch or duet with other users
These features let you essentially add your own take to other creators’ content – sort of like a short-form reaction video. Not only is this an easy way to create content for your own page, but it can also get your videos on the FYPs of the other creator’s followers. If they like what they see, they may just become your followers as well!
#5: Get sponsorships and collaborations
Many brands have expanded their marketing strategies to include working with social media influencers. Even if you don’t have a huge following yet, you could still be invited to do a paid promotion for a brand. This would signal to your audience (and to potential viewers) that you’re a dedicated creator, not just a casual poster.
The same goes for collaborations with other TikTok creators. Collaborations are a great idea if you want to gain a wider exposure to new users on the platform. Plus, assuming you’re collaborating with someone in the same niche, you’re practically guaranteed to reach more of your target audience.
#6: Promote yourself on other platforms
If you’re working on building a brand on TikTok, you’re probably on other platforms as well. But do your followers on Meta, Instagram, or YouTube know that you’re killing it on TikTok? Maybe not – unless you tell them! You could shamelessly plug your TikTok page, or post your top videos to other platforms so people know what you’re all about. Your audiences on other platforms may be happy to follow you on TikTok, but you’ll have to tell them about it first.
#7: Tailor your content to your target audience
This is probably one of the most foundational things to do while building your TikTok following. After all, each dedicated TikTok creator has a “brand”, whether they realize it or not. Their brand is determined by the niche they occupy, the aesthetics of their videos, and
even their own personality. All of that filters down into their content, which should ideally be targeted towards a specific audience. For example, some creators focus on comedy skits, while others put out DIY-focused content.
Some offer commentary on current issues, while others do makeup tutorials. Every type of content has an audience; the important thing is to realize that you can’t capture everyone with your content. Try to develop content that will attract a specific type of viewer, rather than attempting to please everyone on the platform with generic videos that occupy multiple niches. By being intentional with your content, you’ll prove that you consistently deliver what your audience wants to see.
The takeaway
Boosting your TikTok profile may seem like a mystery at first, but there are actually several common-sense ways to get more views and followers. Some are easier than others, but they’re all used by the top TikTok influencers – and now you can use them too!
