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Apple Launches Game-Changing Apple Pay Later Taking Consumer Convenience to the Next Level

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Enter Apple Pay Later – the superhero of payment plans!

Picture this: Apple Pay users can now bask in the financial flexibility of spreading their payments across a more generous timeline, with the compelling option to break them down into four manageable installments over a sweet six-week span.

Right now, a lucky few have been granted the golden ticket to try out Apple Pay Later absolutely interest-free. But fear not, for the gates will be flung open to all eligible customers in the not-too-distant future. Jennifer Bailey, Apple Pay and Apple Wallet’s Vice President revealed that this shiny new feature has been lovingly crafted with users’ “financial health” in mind, empowering them to make “informed and responsible borrowing decisions.”

Bailey acknowledges the elusive “one-size-fits-all” solution remains a myth in the realm of money management. However, she believes that people crave “flexible payment options” like never before, and that’s where Apple Pay Later swoops in, ready to revolutionize the payments sector in true Apple style.

To get started with Apple Pay Later, users can apply for a loan that goes over AUD 1,000, which can be used for online and in-app purchases with merchants that accept Apple Pay. The loan can be applied within the Apple Wallet and involves a quick credit check to ensure the user is financially stable before taking out the loan.

Once the user has been verified, they can utilize Apple Pay Later by selecting the Pay Later option during checkout on websites and apps on their iPhone or iPad. In addition to completing purchases with Apple Pay Later, users can also apply for a loan without leaving the checkout process once Apple Pay Later has been set up.

Since its inception in 2014, Apple Pay has revolutionized the digital payment landscape, transforming the way people shop online. As a widely accepted e-wallet, it is now compatible with thousands of retailers globally and boasts over 227 million users. This popularity can be attributed to its acceptance at prominent McDonald’s, Pizza Hut, Nike, and Disney establishments.

Apple Pay provides numerous benefits to its users, including swift checkout and contactless payment options. To ensure secure transactions, the platform utilizes tokenization—a technique that masks sensitive financial information like Personal Account Numbers (PANs). This built-in security feature has made Apple Pay the preferred payment method for various esteemed entertainment platforms, including Apple Pay gambling sites like bet365. The digital payments platform has made routine tasks like paying rent, buying groceries, or booking a flight ticket much more streamlined and convenient.

The launch of Apple Pay Later continues Apple’s dominance in the financial services sector. This new feature prioritizes the privacy and security of its users. Purchases made through Apple Pay Later need verification via a passcode, Face ID, or Touch ID. As an added security measure, Apple Pay Later never shares sensitive information with third-party apps for promotional purposes, such as the user’s transaction history.

Additionally, merchants who already accept Apple Pay don’t have to do anything new to make Apple Pay Later available to their customers, as the service is enabled through Mastercard’s Instalments program. As a result, Apple Pay Later becomes automatically available in a store’s online and in-app purchases for iPhone and iPad users when the store supports Apple Pay.

Industry analysts are closely monitoring customer reactions to Apple’s new service as it progressively expands to broader audiences in the coming months. It is anticipated to gain widespread popularity among Apple Pay users owing to its versatility, user-friendliness, and trustworthiness. Additionally, it is believed that numerous shoppers would appreciate the option to distribute payments for larger purchases via interest-free installments.


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