Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Apple’s ‘mother of All AI Projects’ is Its Investments in Autonomous Car Technology

Aniruddha Paul
Aniruddha Paul
Writer, passionate in content development on latest technology updates. Loves to follow relevantly on social media, business, games, cultural references and all that symbolizes tech progressions. Philosophy, creation, life and freedom are his fondness.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Apple is investing in autonomous car technology and is defining it as its ‘mother of all AI projects.’ According to an analyst, the tech giant might as well come up with its own self-driving cars within a couple of years.

Guggenheim’s Robert Circa pointed out the contrary that Apple hasn’t yet committed to a car. Having said that, he also added: “Yet we see its entire business model based on vertically- integrated control, so think it unlikely Apple sells modular AI to third-parties. We expect Apple to get all-in or all-out over the next 2 yrs. We are thinking all-in given the draw of technology disruption and sheer size of TAM [total addressable market.].”

As per reports in 2015, Apple had been working on its own car during that time. But in 2016, it switched its focus to a platform. Latest reports suggest that it is chasing down the ride-hailing market. It might be in the process of initiating a partnership with Didi Chuxing of China and more in the future.

Apple would, of course, want to have its own ecosystem, but its entry into the concerned market would still have barriers. Firstly, it doesn’t have manufacturing capacity for autonomous vehicles and would have to look for partners. Also, competing with the likes of Tesla and other already established automakers is not going to be a cakewalk.

What do you think Apple would ultimately settle on? Share your opinions in the comments below. Check back with us again to get more updates on projects and activities around the market for Apple autonomous cars.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic