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Audi’s Foray Into the World of VR; Holoride a VR Tech That Mirrors Car’s Movement

Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

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The German carmaker Audi has come up with a new tech solution for those who might get bored during long-distance road trips. It has introduced a one of its kind virtual reality technology that it has showcased in its all-new electric SUV- the E-Tron, at the ongoing 2019 Consumer Electronics Show (CES).

This latest Virtual tech by Audi adopts virtual content to the movements of a vehicle in real-time. For example, suppose the car takes a right turn; the rear seat passenger will get the same view and vice versa. The Virtual Reality experience is not only limited to just giving a wider look to the rear occupants in the car but also will enable backseat passengers to watch movies, play video games, and experience interactive content even more realistically using virtual reality glasses.

Holoride VRThe German carmaker has co-founded a new start-up company called Holoride which may put an end to the interminable boredom of being a passenger in a car or else might have provided a quick way to give passengers motion sickness and ruin the upholstery.

Developed by Audi in collaboration with Disney, Holoride’s first demonstration at the Consumer Electronics Show has passengers wearing clunky virtual-reality goggles to play a video game as they are driven briskly around a racetrack.

Chloride says it’s planning to launch this “new form of entertainment” in the next three years for backseat passengers using typical VR goggles. And it’s going open-platform, so any carmaker or content creator can use it.  It will provide a software development kit that serves as the interface to the vehicle data and transfers those into virtual realities.


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