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BMW to Delay Mass Production of Electric Cars Till 2020 Due to Unprofitability

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As of today, Thursday, March 22, 2018, The New York Times has reported that the car manufacturer giant BMW is going to postpone its plan of mass rolling out of electric cars until at least two more years. A disappointment to connoisseurs and the general public alike, this hold-up is caused because of the fact that the current fourth-generation electric car technology doesn’t seem to be quite profitable for volume production, as Chief Executive Harald Krueger explained.

According to Krueger, the MNC wants to wait for the fifth generation to arrive, which is supposed to be much more cost-competitive. While speaking to analysts at Munich today, Krueger said that BMW does not wish to push its limits with the existing fourth generation.

Krueger explains that there will be a two-digit cost advantage between the two generations of BMW’s electric vehicle technology, which is important because unless a manufacturer is the most cost competitive in that particular segment of cars, it cannot hike up mass production of that model under consideration.


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