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Facebook’s ‘catalogs’ on WhatsApp Business is best for small businesses

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Product catalogs in WhatsApp Business app help people with small businesses to have a proper platform to showcase and share the information of their product with the customers; while customers can browse through the catalog items and also chat with authority as well without a need to visit a website.

Do you want to start a business from home or already have one that you want to expand but don’t know where to start? Well, Facebook is giving small business owners an opportunity to grow their business with a secure platform. Launched on November 7, the ‘product catalog’ feature on the WhatsApp Business app will help you to advertise your products without any worry.

Without a doubt, “catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy”. People have to send product photos one at a time in a group or individual number and also provide the product information separately. Sometimes you even have to give the product details repeatedly that it becomes irritating sometimes. If you are involved with any kind of business we think you can relate to this.

But with this newly introduced category, you no longer have to go through the pain of giving out the product details continuously. You can simply add all the product images and details in the catalog on WhatsApp Business App and the customers can see the catalog within WhatsApp. This way the customers also get the freedom to browse on their own while chatting with the direct authority without visiting a website.

The upgradation also gives your business a more professional look where your customers have better satisfaction because it is now easier for them to learn about the products, know the prices and view the images of what you offer.

For each item in the catalog, you can add information including price, description and product code. The catalogs will be saved on WhatsApp so you don’t have to worry about the storage space on your device.

To create a WhatsApp Business catalog, just follow these simple steps:

  • Open Whatsapp Business App (If you don’t have an account, create one).
  • Go to Settings and select Business Settings.
  • Then select Catalogs (If you don’t see the Catalogs option then please update your app).
  • Click on Add Product or Service after choosing the Create Catalog option.
  • Then Add Images of the products. You can also provide a brief description, links and SKU codes of the products to keep track of them.
  • Then tap on the Save button and you are good to go.

This feature is made available today to the people using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US. It will soon be rolling out all around the world. Go and check it out now.


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