Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Honor Triumphs Back in Chinese Market After Split From Huawei

IANS
IANS
Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

After separating from Huawei, smartphone brand Honor has gradually reclaimed its market share in China, registering an 8.4 percent share in June after reaching the bottom of 5.1 percent in January, a new report has shown.

OPPO, Vivo, and Xiaomi, which are locked in a fierce battle to fill the void left by Huawei, will see Honor also entering the field and trying to expand its position in the premium market segment.

According to Counterpoint Research’s monthly Market Pulse data, the $300-$600 and above segments are expected to see a reshuffle in H2 2021 amid stronger competition.

Honor is yet to recover its sales peak of 4.55 million units, achieved in August 2020.

“The June 2021 sales were only a bit more than half of this peak number. But the current growth momentum appears quite strong as the company’s sales were up 39 percent (month-on-month) in May and 27 percent MoM in June,” said Archie Zhang, Research Associate at Counterpoint.

Preliminary data also showed that Honor had maintained the growth in market share coming into July, indicating movement towards a full recovery.

The Honor 50 series’ performance helped the OEM to further recover its market share in China.

“It also reconfirmed the market’s recognition of Honor’s brand and its R&D capabilities. The company says it recorded 500-million yuan sales at online platforms for Honor 50 in the first minute after its launch on June 25,” Zhang added.

The Honor 50 model has a 6.57-inch curved screen with OLED technology and a punch hole solution. At the rear, it sports a quad-camera module.

“Thanks to the low shipments of Huawei’s P and Mate series, opportunities in the premium segment are still out there for OEMs including OPPO, vivo, Xiaomi and Honor,” the report mentioned.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

More from this topic