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How to optimize your Pay Per Click campaigns

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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There are an estimated 70,000 searches on Google happening every second. That’s a number you can’t ignore when it comes to your Pay Per Click. Pay-per-click campaigns are a leading way to get traffic to your web pages. Because they cost money, you want to be sure that you are optimizing your paid campaigns so that they produce your desired outcome. Learn more about ways that you can do that right here.

Spend money on the right search terms

This tip doesn’t feel like rocket science to paid search marketers, but the point still needs to be made. If you use the wrong or bad search terms, you will be banging your head against the wall over your budget. It’s very easy to bid on keywords that you don’t need; even the best marketers make that mistake.

Spend time running search reports and performing analysis on keywords. Don’t be afraid to try new ones, even if you have a nice set that already works.

Eliminate the waste from your keyword lists. Dump the terms that are negative in the exact match results and even in the phrase match results.

Advertise in the right locations

You want to advertise in the right locations online, but you also need to make sure that you are advertising to the right locales as far as your business is concerned. Long-tail and short-tail keywords that are geographically specific can help to optimize your campaigns.

They will look like, “Best Miami barber” or “best New York deli Broadway.”

Many marketers think that these keywords will prevent their campaigns from going viral organically. This is not the case. These keywords may produce that exact effect.

Use the right networks

You will need to understand what networks are the right networks to use and when. Many marketers use certain networks with the right intentions and the wrong outcomes.

In some platforms, you may want to target certain people from a certain segment, but end up targeting the wrong ones. This will cost you money in both time and labor resources. Test some campaigns by segmenting them by certain networks, to see how this works. You will get answers, and will see the difference in networks and how they do or do not respond to your ads. Use that information as data for your next campaign.

Get help optimizing campaigns

When you are struggling with keywords, networks, and locations, invest in outsourcing your pay-per-click campaigns. It’s a small investment with both short-term and long-term benefits.


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