Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

New Ways to Discover New Products: Instagram for Shopaholics

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

The season of the festival has begun along with the season of wish lists and gifts. Instagram is all set to make the holiday more exciting with the thrilling options to satisfy the needs of the shopaholics.

The media platform extended had already increased the paradigm of shopping by introducing the product stickers in their stories which will make it easier for the users to know more about the concerned product.

The option of shopping from the favorite brands along with the opportunity of exploring and knowing about new brands are also introduced.

The three ways of shopping had been introduced by discovering new brands, including shopping from the favorite brands and keeping track of all the shopping inspirations during the time of holidays. This includes – Saving new Instagram collections, shopping on the Instagram business profiles and Instagram shopping in feed videos.

There has to be a “must have” product  which will be saved in the shopping collection for revisits and clarifications. The product is required to be tagged in the stories or the feedback by tapping to the ‘save’ icon in the bottom right corner of the feed and it will be saved and stored for the required customers. Much like the previous set of collections, the stored products can be viewed from the profiles and it becomes much easier to make the wish list in order to be updated about new gift ideas for the holidays.

Shopping on business profiles includes viewing all the products which are featured in the shopping posts. Whenever a business profile is visited, the ‘shop’ icon is tapped to view the products like the name of the items, price, the post displaying the item. An excellent method of browsing the branded products on Instagram.

Instagram Shopping from the feed videos includes shopping from the videos of the favorite brands. Whenever a video from the feed is shown from the brand being followed, by tapping the shopping icon from the featured display screen in the bottom left corner, it will enable to reveal the products and gather more knowledge about them.

These new updates shall always be useful for treating oneself or gifting others in this festive season by connecting and exploring new products of the exciting brands.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic