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Mercedes to Take on Tesla With Its New Electric SUV Teased Ahead of Debut

Bhaswati Sarkar
Bhaswati Sarkar
She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

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Mercedes-Benz has released yet another teaser of its first electric vehicle, the EQC electric SUV, which is dated to be unveiled on September 4 in Stockholm.

Mercedes-Benz, putting basis on the concept photo, previously said that the EQC would be equipped with a 70 kWh battery pack for a range of up to 500 kilometers(310 miles) in accordance with the NEDC standard, the real-world range or EPA-rated range expectedly being a little less, around 250 miles. Moreover, it is said that the EQC would be equipped with two electric motors on the front and rear axles, with a total power output of up to 300 kW, with the ability to accelerate from 0 to 100 km/h (0 to 62 mph) in under five seconds.

The Mercedes EQC is the first production model under the carmaker’s electric EQ sub-brand. The EQC features sporty curves and a distinctive full-width rear light, resembling the Mercedes C-Class’s interior.

Being put in the competition bracket with Tesla, the new model is expected to perform even better than Tesla’s electric cars which are a part of the latter’s dominance in a fast-growing market for premium battery cars.

While Tesla currently has a strong hold on the luxury electric market, I don’t think this will be the case after the arrival of the German premium offerings. – Wajih Hossenally, an automotive powertrain analyst with IHS Markit

LMC Automotive, too, predicts a steady decline in Tesla’s share of the electric-car market over the next decade. It said that Tesla’s share would decline from the current 12.3 percent to 2.8 percent over the next decade even as its absolute sales continue to rise; additionally, it has predicted that the combined market share of Mercedes-Benz might surpass Tesla’s to reach 11.8 percent in 2020 before increasing further to about 19 percent three years later.

Competing with Tesla’s $49,000 Model 3 and the high-end Model X crossover and Model S car that is predicted to be released in 2020-21, the Mercedes EQC is due to be released sometime in 2019.

Furthermore, Mercedes announced EQC orders in Norway even before revealing its price, already garnering more than 2,000 refundable deposits of 20,000 crowns ($2,400) in Europe’s biggest electric-car market.


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