Marketing for your business is essential, it is the way that consumers or potential clients find out about your company, the services you offer, or the products you sell.
If you did no marketing, the chances of anyone finding your business was nearly zero, and therefore, your business would rapidly fail. Good and effective marketing is key to your business’ success, it can literally make or break your company, so with that in mind, let’s look at some top marketing trends for 2020, to help your business grow.
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1. Artificial intelligence
AI is used in various ways in marketing, for example, email creation, content creation, aftercare, data analysis, or pay-per-click advertising to name a few. AI can improve a huge range of services and options for your marketing so make sure you utilize it as much as possible.
2. Chatbots
Chatbots are great because they can take care of the customers for you, reeling people in is a huge task and keeping them on your site is an even bigger one. Chatbots can answer questions, provide information, explain offers, and help the customer through every step of their journey, keeping them on your site for longer.
3. Personalization
Personalized marketing is so effective because you make the customer feel like a person rather than a number, and this goes a long way in making sure they use your products instead of someone else’s. Find people’s personal data, address emails personally, create product packages based on what they like, and make them feel special.
4. The best tools to use
Ahrefs
The SEO toolset that Ahrefs provides is easy to use even for beginners, they guide you through all things SEO related and analyze data you’ll need to make an impact online with your adverts.
Spokeo
Spokeo is a reverse phone lookup tool that could gather a whole host of information on your competitors in minutes. Use the phone number search, or email search to gather data like what social media accounts are associated with the competition. Use the information you get to clearly see your competitors’ marketing strategies and create your own based on this – Spokeo could change your whole business.
Seoquake
You’ll need accurate SEO metrics if your online advertising campaigns are going to work, and this is what Seoquake gives you. See a details analysis and all the metrics you need.
SimilarWeb
This tool checks the traffic other sites similar to yours is receiving, it will also give you a break down of where the traffic is coming from helping you understand what areas you need to target.
Moz
Moz is an SEO tool that can help you find the most effective keywords for your business, aiding your online advertising like never before.
ScreamingFrog
This is an app that will do a scan of your website, it will act as a spider and crawl around the back doors of your site, checking links, pictures, CSS, and more from the SEO perspective, helping you to know what to change to make your site more SEO friendly.
Hunter.io
This tool can scan websites and gather a list of active email addresses in seconds, this saves you mountains of time trawling the web looking for relevant email addresses you can market to.
5. Video marketing
Videos are great at capturing people’s attention, people are far more swayed by videos than images. It’s much easier for people to feel emotion over a nice video with the right music than seeing a still graphic. Including top quality videos into your marketing is a great way to get more attention.
6. Influencer marketing
This is a growing trend, with the popularity of influencers on social media increasing so rapidly, it suddenly turned into a good platform for businesses to promote their company. Paying for an influencer to market you can be an effective step, these people have sometimes millions of followers, which is a massive audience waiting to hear about the next best thing, which in this case, is your business.
7. Branding
Creating a brand for your business is an important step, we all know the influence good branding can have on consumers, and you want to have the same effect. Create a unique and memorable brand for your company, and ensure that people will think of your business anytime they see it.
Marketing isn’t always simple, there’s a lot of aspects involved and not everything you try will work the first time. However, with great tools like Spokeo, and the effective trend of influencer marketing, you will have a much better chance of success.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies, and business development. He also prefers traveling, exploring the world, and meeting new people. Maguire has great experience in creating and editing articles on different topics.
