Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Report Says App Store Spending Grew 22.1% YoY in 1st Half of 2021

Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Apple’s App Store is still seeing considerable growth with consumer spending said to be up 22.1 percent year-on-year for the first half of 2021, a report said on Tuesday.

According to Sensor Tower, the first half of 2021 has been an extremely profitable period for digital storefronts, including Apple’s App Store and the Google Play Store.

In a report released by Sensor Tower on Tuesday, the company claims that consumer spending is still growing for both of them, AppleInsider reported.

Between the two storefronts, global consumer spending reached $64.9 billion for the first six months of 2021. This is said to be up 24.8 per cent from the same period in 2020 when it generated $54 billion.

The growth may have been helped by the Covid-19 pandemic, but Sensor Tower asserts the main boost in sales stemming from that arrived in the first half of 2020, which saw 28.4 per cent year-on-year growth from the same period in 2019.

On a per-store basis, the App Store is continuing to lead Google Play, taking in $41.5 billion from app purchases, in-app purchases, and subscriptions.

This represents a YoY growth of 22.1 per cent from $34 billion, though this is lower than the 29.3 per cent YoY growth between the first half of 2019 and 2020.

By contrast, Google Play raked in $23.4 billion from the first half of 2021.

While lagging in revenue, this does still represent increased growth compared to Apple, as spending swelled YoY by a larger 30 per cent from $18 billion.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic