Social Media Content: 10 Types to Get You More Engagement

Andre Oentoro
Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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With an endless flow of content on social media, it’s getting harder to make yours stand out and capture audiences. Most importantly, how can you make your content engaging and drive the desired results?

Creating engaging social media content remains challenging whether you’re an individual influencer, a business owner, or a marketer. If you’re struggling to get engagement, we know the pain!

That’s why this article comes to you. We’ve compiled the ten types of social media content that can help you get more engagement. But first thing first, let’s find out the key to creating engaging content.

The Key to Engaging Social Media Content

For your content to be engaging, you must understand your target audience. Run audience segmentations (demographic and psychographic) to discover your audience preference, including what content and language styles they favor.

Focus on creating social media content that brings value to anyone. Also, if you want to run a campaign, avoid being too promotional, as it can scare your target audience. Instead, invest in quality content to build better relationships.

Whether you want to create posts for Facebook, Instagram, YouTube, or TikTok, here are three primary keys to making your social media content engaging.

  • Valuable: Valuable content is everything. You can share tips, tricks, tutorials, benefits, and more to connect with audiences and build trust. Valuable content helps you get quality leads and pull them closer into your marketing funnel.
  • Entertaining: Ensure that your content is fun enough for audiences to read or watch entirely. You can discuss trending topics, create parody videos, or use memes to deliver your message to engage with audiences.
  • Visually appealing: Most importantly, social media content lies heavily on visuals. No one wants to watch cracky images or videos on their devices.
  • Compelling: Your content needs to be clear so audiences can quickly retain and understand the message.

If your goal is to drive higher engagement rates, balancing the four points above in your content is vital. You can also do A/B testing to find the best content to drive the most views and engagement.

10 Social Media Content Types to Engage Audiences

As you’ve read the pillars for creating engaging social media content, let’s delve deeper into the main topic. Here’s a list of ten social media content types you can try to get more engagement.

#1. Videos

Today, video remains the king of content. If you run a business, it’s important to know that 54% of buyers prefer to watch videos from brands. So, having videos incorporated into your feed is essential.

Videos are rich in types. You can create explainer videos, tutorials, reviews, product introductions, comparisons, etc. As engaging content, videos can lock audiences’ attention to digest the entire range.

In a fast-paced culture, it’s best to keep your video short and sweet. Be straightforward in delivering your message so audiences can retain it effectively. Most importantly, always check your video metrics to see whether or not it drives results

#2. Infographics

Infographics are great content to capture audiences on a broader scale. They are easily shareable, visually appealing, and compact with information that people are willing to share with others.

For an infographic to engage audiences, it needs to be visually appealing and easy to digest. Include only vital messages, illustrations, graphics, and bullet points to make your infographic stand out.

With infographics, you can deliver product benefits, explain processes, point out regulations, and more. Also, incorporate colors and language styles that scream your brand’s identity and resonate with the target audience.

#3. Guides

You can create guides to use tools or perform specific actions. Guides or tutorials are highly informative and can be entertaining as social media content.

For example, if you run a fashion business, consider creating videos where you inform people how to mix and match their outfits. Or, if you’re an individual influencer, you can give photo poses ideas for your followers.

It’s essential to make your guides enjoyable to follow. You can also share life hacks that work and encourage your audience to post their experience to improve brand awareness.

#4. Opinion Posts

It can be tricky to create opinion posts, as everything always comes with pros and cons. But you can still publish opinion posts by minimizing bias and conveying balanced discussions. 

A way to do that is by featuring experts, experienced people, and those who are relevant in the field. You can add supporting sources like journals, theories, and case studies to provide unbiased opinions.

The best thing about opinion posts is that they’re effective in evoking audiences to give responses. You can expect your comment section to be flooded with other opinions after you publish an opinion post.

#5. Interactive Posts

Engaging social media content needs to be fun and interactive. Today, many social platforms provide interactive features where you can virtually connect with your audiences in real-time. 

For instance, Instagram has one of the interactive features. You can easily create polls, Q&As, quizzes, shoppable content, and clickable stories. You need to try to make such content to engage with audiences.

Besides, you can ask for feedback for your next campaign. So you can adjust your strategy immediately to make it more impactful. Also, live-streaming features are incredible for building engagement.

#6. Reviews 

Product or service reviews are highly engaging. Most buyers look for reviews online before making a purchase. Positive reviews from customers can also raise brand awareness and increase sales.

You can post customer reviews on your feed. Both written and image-based reviews are effective for capturing and engaging audiences. You can also collaborate with influencers to create review videos.

However, ensure not to fabricate your reviews when working with influencers. You can ask them to focus on conveying product features and benefits that have helped them solve particular problems.

#7. Memes

Funny memes can be refreshing social media content for audiences. You never know if your audiences have dealt with hectic days at work and need entertainment in social media to let go of the stress.

You can use trending memes to entertain audiences solely that do not correlate with your product. Or you can also modify and use them to sell your product in an entertaining way.

There are many sources to look for memes, such as and Pinterest. You can also be creative by creating your own memes.

#8. Collaboration Projects

Collaboration projects with influencers are a great way to make valuable social media content. You can do many projects with influencers, such as sponsored posts, Q&A, collaboration videos, takeover projects, etc.

Choose influencers that share the same niche as you to drive the most engagement. Ensure they are knowledgeable enough to promote your product and give valuable insights to audiences.

Incorporating influencer marketing allows you to tap into new audiences and gain trust from them. Post collaboration content on your business account to drive engagement.

#9. Giveaways and Challenges

Giveaways and challenges are always fun to follow. Evoke your audience’s excitement by creating giveaways and challenges once in a while. They can help make your business feed more varied.

You can provide exclusive offers like discount coupons or gifts to winners. In addition, encourage them to share the giveaway or challenge with their friends so you can reach more people and generate higher engagement rates.

#10. Case Studies

If your business is quite formal, you can share case studies in the related field. However, presenting your case study shouldn’t be done in a dull way, as it can fail to impress and engage audiences.

Visualize your report with illustrations or create infographics so people can quickly retain information. You can also create explainer videos to deliver your case study, which you can share on various platforms.


Trying out many content types can help you define which one fits the best for your business and audience. You can discover specific content types that engage best with audiences and invest more money in them.

To do so, you need to track the analytic page of each platform that you use. You can also use third-party analytics to get helpful insights to optimize your content and improve engagement rates effectively.

Moreover, the above ten social media content types can help you stay creative. Lastly, you can follow the trends to remain relevant and stand out in the industry.

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