Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

This Will Be the Strategy of Sony to Continue Manufacturing Mobile in 2018

Varun Kesari
Varun Kesari
Blogger | Youtuber | Music lover | Tech enthusiastic | Proud To be INDIAN

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

A few days ago, it was reported that LG would step on the brake and would manufacture fewer phones per year. After one of the directors of the South Korean technology major hinted company’s new strategy, another big company revealed more about its future plan in the short and medium term is Sony.

Sony CEO Kaz Hirai has confirmed that his company will continue to make Xperia-branded smartphones. Here we will tell you more about what he said and how this decision could be interpreted will undoubtedly affect the regular fans of the Xperia Series, but also within the company itself. Will they be successful changes or not?

Dismantling the rumors

A few months ago, voices began to emerge about the possible withdrawal of Sony from the market of smartphones. What could have been the factors that would have led to thinking about the departure of the brand from the list of major manufacturers? It may be difficult to find any cause that would lead you to believe this, but one of the possible ones could be Sony’s loss of market share to other companies, especially Chinese brands like Xiaomi, Oppo, and Vivo. However, we must remember that this impact would have been minimal since the Japanese company continues to be present in the high-end phablet space.

Sony Mobile will continue to make phones as usual

According to the CEO of the company, the departure of Sony from the market would be irreversible, which does not make much sense. In addition, the technology is not present only in Japan but in the most important markets in the world – the company has to continue manufacturing smartphones.

Less visibility than its rivals?

As we said before, it seems that Sony is following a path similar to that of LG since Hirai has ensured that they will not launch new models because their rivals step on the accelerator and take out several devices a year. Now, the revenues of the mobile division would focus on two directions – the sale of smartphones and, on the other hand, the supply of image components, essentially cameras, to third-party manufacturers.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic