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Tim Cook Talks Privacy, User Trust in Australian Financial Review Interview

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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The Apple CEO, Tim Cook, spoke with the Australian Financial Review for an extended interview about a variety of topics, including Apple’s core beliefs on privacy, the significance of customer trust, his morning routine, App Store regulation, and more.  

The interview, which took place in July, was held to commemorate the Financial Review’s 70th anniversary. Cook opens the interview by discussing his daily ritual, stating that he enjoys reading letters from customers because it allows him to retain a “pulse on what people are experiencing.”

Tim Cook is a morning person who is at his desk by 4 a.m. “I do it because I have more control in the morning than in the evening or during the day.” “Things happen during the day that throws you off,” he tells The Australian Financial Review. “You have the morning to yourself.” Or, to put it another way, the early morning is yours.” 

Cook said communications from customers about how the Apple Watch has transformed, or in some cases saved, their lives “truly mean something” to Apple. Cook was speaking about the Apple Watch, which has gotten new health monitoring and tracking capabilities since its release in 2015. Cook says his firm aims to make goods that “enrich people’s lives, and there’s no better place to start than here.”  

When it comes to artificial intelligence, Cook points out that Apple already uses it in features on the iPhone, iPad, and Apple Watch, but he feels that AI’s impact on our lives is just getting started. Cook also spoke on augmented reality, describing it as a method to “amplify the value of technology with humans” without “enclosing or shutting off the actual world.”  

He’s enthusiastic about artificial intelligence, which is “all over the present iPhone, iPad, and watch, and so on,” but “we’re only in the early phases of what can be done.” He claims that artificial intelligence would “take away some of the humdrum activities we do every day” and “free up our time so we can do more of what we love.” 

Apple is widely speculated to be working on augmented reality glasses, and the corporation has been focusing on developing its AR platform in recent years. Our comprehensive guide will teach you everything you need to know about Apple’s future augmented reality intentions. 

With AI and augmented reality (AR) becoming increasingly prevalent in the future, Cook expressed concerns about how technology can be used to harm people rather than serve them. Cook believes that the impact of technology on society is determined not by the technology itself, but by how its designers and consumers use it. 

“Technology isn’t interested in becoming good. It doesn’t want to be evil; instead, it prefers to be neutral “When asked about the possible drawbacks of technology as we approach the middle of the century, Cook responds. “As a result, whether technology is used for good or bad is in the hands of the inventor and the user. It also depends on your ability to be creative. Empathy is required. It all depends on the individuals who are developing the technology. When we create something at Apple, we make sure to spend a significant amount of time considering how it will be used.”  

Apple is being investigated in a number of countries, including Australia, for alleged monopolistic practices and anti-competitive activity. In many cases, investigations are still ongoing, pointing to further regulation that would affect Apple and how it manages the App Store. 

Cook discussed regulation, stating that it must first be determined where regulation is required and where it should be focused. The CEO also mentioned Apple’s competitiveness, saying that he feels “competition is intrinsically beneficial.”  

“Well, I believe that major corporations should be scrutinized fairly. And I begin with the assumption that regulation is required in some domains. As a result, determining where it is necessary and where the emphasis should be becomes a question of determining where it is necessary and where the focus should be becomes a matter of determining where it is necessary and where the focus should be In our paradigm, the user holds the power because it is the user who decides whether or not to buy an iPhone when they buy a phone. Will they purchase a large quantity of Android phones? As a result, it’s a very competitive market. Then there’s the App Store’s own market, which is likewise very competitive.”  

In conclusion, Cook went on to talk about his childhood, the late Steve Jobs, and other topics throughout the rest of the discussion. On Friday, August 20, Tim Cook is featured on the cover of the Financial Review’s “Platinum 70” issue.


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