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Twitter Acquires Messaging App Quill in New Endeavor

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Twitter has acquired Slack-like messaging app Quill for an undisclosed amount to improve efficient messaging communication.

Quill is a messaging app for collaboration and communication with teams. It will help Twitter improve its direct messaging tool and make it more useful.

In a tweet thread announcing the deal, Nick Caldwell, general manager for core tech at Twitter, described Quill as a more deliberate way to communicate.

“We are bringing their experience and creativity to Twitter as we work to make messaging tools like DMs a more useful & expressive way people can have conversations on the service,” Caldwell noted.

Quill will shut down, but its team will join Twitter and users who want to export their team message histories, which will be available until 1 PM PT on December 11.

“We started Quill with the goal of increasing the quality of human communication. We believe the tools we use to communicate today are not the best they can be. Together with Twitter, we will continue to pursue our original goal a” to make online communication more thoughtful, and more effective, for everyone,” Quill noted in a blog post.

Meanwhile, new Twitter CEO Parag Agrawal said that his top priority in the new role is to improve the company’s execution and streamline how the micro-blogging platform operates.

Agrawal, appearing for the first time since replacing Jack Dorsey at the Barclays technology conference, said that the company was “operating previously in a functional structure where we had a single engineering organization, a single design research organization, and product teams that were matrixed into them.”

New Twitter CEO has already begun restructuring the company and two senior executives have already stepped down as part of the reorganization plan.


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