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Twitter is rolling out new Business Suite features for ad manager

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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As we just discovered via a Twitter leak, the American social media platform has officially rolled out a new Business Suite feature for ad managers today.

@MattNavarra shared the leaked image via a tweet with the caption: “Twitter is rolling out its Business Suite features for ad managers.”

The new business suite features will help users work faster, improve coordination with their team, and keep their accounts secure from any external access.

Another exciting feature of these business suites is that users can change their information anytime they wish without any difficulties.

The business suite featured comes with five ads: Promoted ads, Follower Ads, Twitter Takeover, Twitter Live, and Twitter Amplify.

The Promoted Ads feature images, videos, and various other ad features. Follower Ads promote an account to a targeted audience to build awareness and attract new followers, whereas Twitter Amplify features aligning ads with premium video content from the most relevant publishers. 

Additionally, advertisers may use Twitter Live to showcase their most important moments to the world while allowing an audience to participate in real-time. Twitter Takeover contains the most premium, mass-reach spots that generate results across the funnel by taking over the Timeline and Explore tabs.

However, it should be noted that users can always add up business information later. Upon setting up, people who currently have access will be removed from one’s ads accounts and will need to be invited back.

The social media platforms introduced the new business suite features mainly to help the ads manager provide a central workspace to plan, manage, and report on campaigns.

Recall that last year; the firm rolled out an Ad feature for business tools to enable businesses to run ads to find customers who are likely to make in-app purchases. The feature revised its algorithm to grow the performance and advertising business by enabling users to create slide-show ads that feature multiple products and that can be sent to different websites when clicking on the ad.

Over the years, the American microblogging service has been known for its undeniably powerful platform to increase business online reach, coupled with its unique standing as a place to grow customers wherever they are.

Therefore, ads managers are hereby advised to take advantage of the new added benefits by enrolling in the new Twitter Business Suite to access these new features now.


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