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Vivo Leads 5G Smartphone Market in India in Q3, Samsung 2nd

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Vivo led the 5G smartphone segment with an 18 percent market share in India, followed by Samsung at 16 percent, as 5G smartphone shipments gained momentum in Q3 in the country, a new report showed on Monday.

Over the course of the quarter, more than 20 5G-capable smartphones were launched, and 5G now accounts for 22 percent market share of the overall smartphone shipments, according to CMR’s ‘India Mobile Handset Market Review Report for Q3 2021′.

“With smartphone brands such as OnePlus, Oppo, realme, Samsung, and Vivo prioritizing 5G, and consumers seeking to future-proof themselves, 5G continues to gain momentum,” said Shipra Sinha, analyst, Industry Intelligence Group, CMR.

“Together, these five brands shipped 5G smartphones in excess of $3 billion during Q3 2021,” Sinha added.

In Q3, smartphone shipments in India posted a 47 percent sequential quarter-on-quarter (QoQ) growth on the back of robust consumer demand and despite persistent supply constraints.

Xiaomi (23 percent), Samsung (18 percent), and Vivo (15 percent) captured the top three spots in the smartphone market, followed by realme and Oppo.

The feature phone segment declined 21 percent (YoY), driven by the continued consumer transition to smartphones.

The 2G feature phone segment declined 27 percent YoY, with itel (27 percent), Lava (19 percent), and Samsung (14 percent) capturing the top three spots.

Samsung launched 10 new smartphone models, including 7 5G smartphone models. Nearly 20 percent of all Samsung smartphones were 5G capable.

The report mentioned that the Samsung Galaxy M02, M02s, and Galaxy A12 accounted for 34 percent of its shipments.

In Q4 2021, CMR anticipates the ongoing supply constraints, high costs, and consequent high retail costs, to continue challenging smartphone brands.

“In Q4 2021 and beyond, the supply chain constraints will continue to persist. Smartphone brands that are able to augment their component supplies, and plan in advance their market outreach strategies, will be able to succeed” said Anand Priya Singh, Analyst, Industry Intelligence Group, CMR.


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