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What is BIGO LIVE – Live streaming? Why is it popular in market?

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Technology finds new ways to improve every day. These unique pieces of technology make meaningful and unforgettable experiences for people. Through technology, different types of content that primarily stimulate one’s senses are possible, such as images, videos, audio recordings, blogs, templates, and others. 

Video has been a popular form of content because of its excellent versatility and possibilities. When making good videos, the four E’s should always be implemented: educational, engaging, emotional, and empathetic. 

Video streaming platforms and its real-time possibilities

Since video content is more accessible and customizable, video streaming skyrocketed in popularity. Video streaming is revolutionizing the way on how people are viewing information and entertainment. This is why you can see different categories of video content from left to right. 

Video streaming has been the facade of the entertainment industry. With limited restrictions, anyone can access video streaming platforms with either free or paid subscriptions. Today, some of the most popular video streaming platforms are YouTube, Netflix, Amazon Prime, and Hulu. 

However, it was not in human’s nature to stop their curiosity. Developers strived to design a special feature of video streaming, which is called live streaming. 

What is Live streaming? How is it different from video streaming?

To push entertainment and marketing into another level, video streaming gave birth to live video streaming. Essentially, live streaming is a streaming media that’s recorded and broadcasted simultaneously and in real-time. But what makes it unique from ordinary video content?

One major reason is that live streaming has a sense of urgency that pre-recorded video lacks. With live streaming, content creators and audiences can interact live with one another. They’re more engaging, entertaining, and interactive, provided with sensible content and an effective avenue.

Recently, people are loving and jumping into this live streaming app called BIGO LIVE. What is BIGO, and why does everyone love spending their time in this platform?

BIGO LIVE: Creating moments and making impressions

Originated from Singapore, BIGO LIVE is a live streaming platform developed by BIGO Technology in 2016. Inside this platform, you can live stream your favourite experiences and moments in life, share them with people, and make friends. BIGO LIVE enables users with different interests to form a community and stay connected. 

Additionally, anyone can gain fans and earn money on this platform, which will be elaborated later on. As long as you have amazing talents and skills to share, BIGO LIVE is the perfect platform for creating moments and making impressions.

A look at BIGO’s popularity

Established four years ago, BIGO LIVE was successful in expanding its user base. As of their fourth anniversary in April this year, they have officially garnered 400 million users in over 150 countries, particularly BIGO LIVE Indonesia, Thailand, Vietnam, and other Southeast Asian countries. Also, they achieved 23.1 million monthly active users. 

When the pandemic started, BIGO LIVE’s popularity increased as lockdown and preventative measures were implemented. During these pressing times, this platform is a great way to bring people digitally in the midst of physical isolation.

Check out this news piece by BBC featuring how young people influence others, achieve fame, and make their earnings:

Perks and special features of BIGO LIVE

What makes BIGO LIVE increasingly popular today? The answer lies beyond the features and activities that users can enjoy inside the app. 

BIGO LIVE borrowed the concept of different games and social media applications today, such as Snapchat and Periscope, and created their own twist. 

Take a look at some of the best features of BIGO LIVE: 

  • Go live: You can film yourself in real-time and reach your fans and followers. Anyone can be a star in BIGO LIVE. 
  • Watch live streams: Have fun with your favourite personalities and interact with that user’s community members. You can also live stream top-played games, like LOL, Fortnite, PUBG, and more, or connect with popular video game streamers.
  • Live video chats and calls: Invite your friends for a one-on-one or group video chats and calls. There’s also a random video chat where you can meet new people nearby.
  • Live PK: Challenge your friends and even broadcasters for a live battle, or more commonly known as a live player knock-out (PK). The viewers decide the winner of the game, where players have to earn the most diamonds.

On a bigger picture, many individuals love BIGO LIVE as it allows them to enjoy their time online without compromising their privacy, which social media platforms should always prioritize. 

Also, BIGO LIVE implements strict community guidelines. An in-app AI checks content circulating inside the platform for any graphic images, obscenity, gambling, and pornography. 

Can you become famous in BIGO? 

Earning popularity is one of the highlights of the BIGO LIVE app because this platform proves that your talents and experiences matter. While there are several communities and famous people in this platform, beginners might find it overwhelming to have fun.

If you wish to become famous in BIGO LIVE, here are some tips to keep in mind: 

  • Be yourself. Don’t fit yourself on what’s trending in the app as it’ll do more harm than good. 
  • Take a good profile photo and introduce yourself in a fun way to attract friends and fans on your profile. 
  • Position yourself in the right live stream style. 
  • Interact consistently. 

Can you earn money?

Another notable reason for BIGO LIVE’s popularity is that people can generate income by showing their skills and talents. There are two ways to generate income from this app:

  • Be a recruiter/host: When you’re a recruiter or the host of a live stream session, you can achieve their monthly target, then earn.
  • Encash virtual gifts: Your followers can send you virtual gifts, which can be exchanged for ‘beans,’ then converted into real cash. As of today, 210 beans are equivalent to USD$1. 

Bottom Line

Live streaming is rapidly changing how people view, experience, and share content all around the world. 

With various live streaming platforms in the market, people can choose which will best fit their entertainment needs and preferences. In this case, the BIGO LIVE platform is a strong candidate, and this article showcases why people are raving about it today.


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