As marketers, you definitely know the basics of SEO. But the problem is that with the growing competition in the digital marketing field, the basic skills aren’t just enough.
You have to have some advanced tricks up your sleeves if you really want to be on the top of the game. So, what are those tricks that will help you beat your competitors and secure yourself a top position in search results?
If you aren’t sure what they are, this post is for you. In the following section, we’ll discuss some of the most advanced SEO techniques that you should definitely follow in 2024.
So let’s get started.
Table of Contents
1. Earn Authority Backlinks
Ranking in Google’s top search results isn’t as easy as you think. After all, it’s not all about keyword research and on-page optimization. You also have to be in Google’s good books to appear in search results.
So how do you do that? The easiest way to gain Google’s trust is to collect votes of confidence from other websites in the form of backlinks.
When a website links back to your content, Google considers your website to be a credible source of information that’s worthy of being linked to. The more backlinks you gain, the better your position is in the eyes of Google.
But not every link you get gets counted. Google will only count links that come from a credible website. So, if you want to gain authority, make sure to do your best to earn some quality backlinks.
There are various ways of doing that. You can collaborate with other bloggers for a link exchange opportunity, look for guest posting options in relevant publications, etc.
What is more, you can hire a dedicated link-building expert who can not only analyze your competitor’s backlink profiles in order to find out new opportunities to boost your SEO rank but also develop your personal link-building strategy, which will be able to optimize your links and rise your website search engine rankings to a new level. That can definitely change your company`s requirements quickly.
Such opportunities will not only help you earn backlinks but also build brand awareness and attract relevant leads to your website.
2. Optimize for Related Searches
Another brilliant and advanced SEO technique is to optimize your content for related searches. If you don’t know what a related search is, scroll down your screen when you’re doing a Google search.
You’ll find a section called Related Searches. In this section, you’ll find the results of search queries related to your current query. This means people are looking for those queries,, too.
By optimizing your content for those keywords, you can make your content appear in the related search of Google.
Plus, it can help you appear twice for one search query. If not, you might also have a chance of ranking prominently at the top of SERPs as an answer to one of your searcher’s queries.
3. Speed up Your Website
Another major point to consider when focusing on improving your SEO is to optimize your website for speed. People hate slow websites. It’s annoying for most users to wait for more than 2 seconds for a web page to load.
So, instead of waiting, they will immediately move to another website in search of an answer to their question. This will not only make you lose a potential customer but also send a bad signal to Google.
When the user bounces off your website so quickly, Google thinks that it happened because of a bad user experience on your website.
This means a slow speed can have not just one but multiple effects on your website, which in turn can harm your SEO. If you don’t want that to happen, get started on optimizing your speed if you haven’t already.
There are various reasons why your website can be slow. It can be due to your web hosting, too many plugins on your website, unoptimized images, etc. Figure out what’s slowing down your site and fix it as soon as possible.
4. Organize Content into Clusters
A very effective and advanced SEO technique is to cluster your content into certain themes rather than focus on standalone keywords.
For example, you can have two different pages. One can be your pillar page, and the other your cluster page.
Your pillar page will contain those important articles on your website that you expect to rank for a broader range of keywords. Cluster pages, on the other hand, contain those posts that are linked back to relevant pillar pages. These posts are detailed elaborations of the content covered on the pillar page.
By clustering your content, you can improve its ranking, satisfy user intent,, and organize your resources better for your users. This helps you attract more relevant leads and boosts your conversions as well.
5. Leverage Schema Markup
Schema markup remains an underutilized yet powerful SEO tool. Implementing structured data using schema markup helps search engines understand content, leading to enhanced rich snippets in search results. Incorporate schema markup to provide search engines with context and improve your website’s visibility in search results.
6. Embrace Voice Search Optimization
Voice search continues to rise in popularity, impacting SEO strategies. Optimize your content for voice search by focusing on conversational keywords and providing concise, informative answers. The prevalence of voice-activated devices makes voice search optimization a vital aspect of contemporary SEO strategies.
7. Prioritize Mobile-First Indexing
Google’s mobile-first indexing prioritizes mobile versions of websites for ranking. Ensure your website is mobile-friendly and responsive and offers a seamless user experience across devices.
Prioritizing mobile-first indexing aligns with Google’s evolving algorithms and enhances overall SEO performance.
8. Implement Video SEO
Video content is a powerful engagement tool. Implementing video SEO involves optimizing video titles, descriptions, and tags.
Incorporate engaging video content with optimized metadata to improve visibility in search results and enhance user engagement.
9. Monitor Core Web Vitals
Google’s Core Web Vitals are crucial metrics measuring user experience. Evaluate metrics like page loading speed, interactivity, and visual stability.
Continuous monitoring and improvement of Core Web Vitals contribute to better user experiences, positively impacting SEO rankings.
By integrating these advanced SEO techniques into your strategy, you can stay ahead of the competition, boost your search rankings, and achieve sustainable success in 2024. Adapt to the evolving digital landscape, prioritize user experience, and optimize your website for the latest SEO trends.
These are a few advanced SEO techniques and tips to try out to boost your search rankings.
This will help you increase your organic traffic, which is very important for boosting your sales and overall conversions for a more profitable business.
