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Xiaomi successfully trademarks the Mi Express logistics service

Varun Kesari
Varun Kesari
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Xiaomi wants to enter the express delivery industry? A few days ago, the China Trademark Office issued an announcement that Xiaomi’s trademark “Mi Express” filed on August 1, 2018, was approved on June 21, 2019. In the product service introduction column, it says it can provide “parcel delivery, courier service (letter or merchandise), courier service, vehicle fault towing service, shipping goods, travel companionship, protection and transportation of valuables, driver service, transportation, merchandise Services such as packaging, navigation, and cargo storage are available until June 20, 2029.

Recently, Internet technology giants frequently deployed the logistics industry. In addition to the “Mi Express” trademark registered by Xiaomi, Tencent also applied for registration of the “Penguin Logistics” trademark on November 21, 2018. Earlier, most of Xiaomi’s express delivery insisted on co-operating with Fengda Express. Therefore, Xiaomi will gradually compress orders like Fengda and turn the logistics to express companies such as SF Express and Yuantong. Today, most of the Mi registered “Xiaomi Express” wants to take a logistics step.

At present, smart logistics has sprouted, the attention of giants, the influx of capital, and the smart logistics industry is expected to lead to an outbreak in the next three to five years. The move of Xiaomi lies in the improvement and upgrading of the retail industry chain, which is a good thing for Xiaomi.

The successful registration of the 39th “Mi Express” trademark shows that Xiaomi is one step closer to self-built logistics. But Registering 39 trademarks does not mean that Xiaomi can already carry out express logistics services. Xiaomi also needs to obtain the express business license approved by the State Post Bureau. Zhao Xiaomin estimates that Xiaomi will not be able to apply for a new license.

The greater possibility is to acquire a license from the market. He believes that Xiaomi will not adopt the form of completely self-built logistics like Jingdong. Time and efficiency will not allow this. Xiaomi should conduct express delivery business in the form of mergers and acquisitions.


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